See on Scoop.it ? Tracking Transmedia
On Wednesday, Israel looked like the clear winner in its social media skirmish with Hamas. But the roles have switched, and Israel is losing?.
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?One recent IDF propaganda video?allegedly showing Hamas terrorists firing rockets from Gaza?has been remixed with a musical score that could very well be out of a video game. The ?Remix This Video!? option has even been enabled in the video description. No, thanks.
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The video game references don?t end here. As Jon Mitchell, my colleague at ReadWrite, noted yesterday, the IDF has gamified its liveblog of the war. The IDF blog is now awarding badges for various activities, including how many times you share the blog on social media and how many times you use the search on the site.
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But perhaps the worst element for Israel has been the contrast in the types of photos emerging from the two camps on Twitter. From the IDF, you have Instagrammed photos of attractive, stylish, and approachable soldiers, smartly rounded up and described as ?surreal? by Buzzfeed?s Katie Notopoulos, doing what young, tech-savvy people do: smiling and having a good time, apparently.
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In contrast, the photos emerging from Gaza are haunting and raw, like the now-infamous photograph of BBC Arabic journalist Omar Jihad crying into the dead body of his 11-month-old son. The Instagrammed IDF soldiers look insanely out-of-touch when compared to the realities on the ground in Gaza. One can imagine it is a matter of time before the IDF issues guidelines against posting these kinds of images. But it should be rethinking its strategy altogether?.
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See on www.slate.com
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